“Strata’s a homemade products bakery. The identity concept – Layers – is based on the analysis of the homemade elaboration of their cakes, which consist all of them on the meticulous multiple layers of ingredients superposition. Starting from the layer concept as a graphic synthesis of the product, we adapted it to the different applications by different resources. Reinforcing the graphic image with a striking chromatic range that contrasts with the variety of materials and the product.”
P.A.R is another great Barcelona-based graphic design studio. Here, they have succeeded in realizing a colorful brand identity while keeping a very harmonious and elegant atmosphere. The identity seems to fit perfectly the product aspect which gives a real strenght to those supports.