“Casa Mariol is a family-owned winery that has been elaborating wines in Terra Alta for over one hundred years. They have confidence in their agricultural model and consider their environmental commitment as something natural and deeply rooted in their everyday activity. Casa Mariol defends what is natural in the broadest sense of the word and is not at ease with the luxury that often goes together with the wine industry. For example, the bottles clearly call a spade a spade, by their grape variety and their age avoiding romantic cheesy names. Mariol makes homemade wines and even the design has also been resolved using homemade tools such as Wordart, Excel and Cliparts.”
This is what we could call a “WTF-design”. I mean that it could be the ugliest packaging you have never seen but it has this little thing which makes it very interesting, original and really nice. The willing anti-luxury aspect is mastered which gives a real strength to the visual.
This very creative and novel design has been realized by Bendita Gloria, a Barcelona-based studio which is used to create very original stuff. Take a look at their whole portfolio, it worth a glance.